The Sound of the Drone

Wenn sich jemand in den letzten Monaten mit mir über das Thema Dronen unterhalten hat, stehen die Chancen gut, dass ich in dem Gespräch ein Essay von James Bridle erwähnt habe. Unter dem Titel The Sound of the Drone ist es letztes Jahr im Buch zur Ausstellung Dread in Amsterdam erschienen. Nun kann man den Text auch im Web lesen. Bridle beschreibt eindrucksvoll, wie es sich auf der einen Seite mit dem physischen und psychischen Terror der ständigen Dronenpräsenz z.B. im Jemen lebt und auf der anderen Seite, welche Schäden die Dronenpiloten bei ihrer Arbeit erleiden.

Leseempfehlung: The Sound of the Drone

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  • "After lunch, I get a little lazy between 1 p.m. and 3 p.m. I don't feel that productive, so I'm usually screwing around, which I think is really important. Everyone should read stuff on the Web that's goofy or discover something new. I hate it when businesses treat their employees like children. They block Facebook or YouTube because they want their employees to work eight hours a day. But instead of getting more productivity, you're getting frustration. What's the point? As long as the work gets done, I don't care what people do all day."
  • "If I could create the perfect “conference” for myself, it would be a “think week” that combines curated speakers, solitary time, and “un-conference” meetups. It would be in the middle of nowhere — let’s say Wyoming — and WiFi access would be a luxury. It wouldn’t be livestreamed because people watching it would get no value out of watching it from their cubicles. It would be an event for 50 people max, and the entire conference would be focused on YOU the individual. You can read entire books, do yoga every morning, attend curated speaker sessions, meet other people around specific topics, etc. The week is what you want to make of it for yourself."
  • "Forrester has just published an article called “Adaptive Brand Marketing: Rethinking Your Approach to Branding in the Digital Age”. This article comes up with a couple of thoughts which aren’t completely new but leave you thinking. Agility and adaption are defined here as preconditions for brands to survive. Not new, you think? I think it is new in a certain way…simply because it left me with a couple of questions (which I try to discuss in the second part of this article, next weekend)."