While giant corporations run roughshod over our lives, we whine and complain, protest and boycott. But the one thing we’ve never done is fight the corporations head on.
For too long we’ve ignored the market, written it off as enemy territory. Yet, what do mega-corps like Walmart and Coke fear most? Competition.
We’re talking about a new breed of bottom-up enterprise that does things differently: promotes ethics over profit, values over image, idealism over hype. A brand of grassroots capitalism that deals in products we actually need — and believe in. No sweatshops. No mindfucking ads. Just sustainable, accountable companies. Run by us.
Imagine a chain of restaurants serving only locally-sourced food. Or an artist-controlled radio network. Instead of Nikes? Blackspot Sneakers. Instead of McDonald’s, Warner Music and Microsoft?