links for 2009-03-09

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9. März 2009

The Problem with Concentric Circles
"Interpersonal influence is not broadcast. Simply put: how influential you are going to be does not only depend on you, it depends on how influential your friends are. That is, your influence is the outcome of their network even more so than yours."
(tags: socialmedia marketing socialinfluencemarketing via:mento.info)
A Passionate Rant About Social Media
"I've stopped using the term social media because it's too important to me.
Over the past few years, this incredible monumental world-changing thing has become so over-used and misused that it's starting to be perceived as nothing more than a conman's snake-oil. Here's who I blame for ruining a great thing before we've even had a chance to glimpse its potential:"
(tags: socialmedia marketing trend web2.0 advertising via:mento.info)

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Als einer der führenden kritischen Zukunftsforscher Deutschlands helfe ich Menschen und Organisationen, von passiven Empfängern zu aktiven Gestaltern ihrer Zukunft zu werden. Mit fast 20 Jahren Beratungserfahrung entschlüssele ich komplexe Entwicklungen, hinterfrage dominante Zukunftsnarrative und entwickle daraus konkrete Handlungsoptionen.

links for 2009-03-09

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