My Blog
Brand resilience through future narratives
On 4 December 2024, I had the opportunity to participate in a webinar on ‘Brands under fire‘. Together with my old companion Gerald Hensel of Superspring, Markus Mayr of Storypark and Lars Niggemann of PREVENCY, we discussed how companies can strengthen their brand resilience in an increasingly volatile world. I focused on one aspect that
Navigating Uncertainty, Shaping Futures
I recently had the pleasure of joining Matt Ballantine and Julia Bellis on the WB-40 podcast to explore some of the most pressing questions facing organizations today: How do we make sense of an uncertain future? What role do our shared narratives play in shaping the paths ahead? And how can we proactively design strategies
Keynote Speaker Artificial Intelligence: AI Day by rms/RMV
When rms GmbH was looking for a keynote speaker for its company-wide AI Day, the requirement was clear: the employees needed both a comprehensive introduction to the topic of artificial intelligence and a balanced perspective between hype, criticism and reality. Instead of a single keynote, I worked with the team to develop a format consisting
The Beginning and the End of Foresight
Increasing the Real-World Impact of Futures Thinking As a foresight practitioner with over a decade of experience, I’ve noticed a recurring issue in our field: the lack of lasting impact of our work. Let me paint a familiar situation: The scenarios are done. You might even have done some backcasting. The report is written, including
BOOX Palma: An eInk Android Reader for Serious Digital Reading
I’ve always had a complicated relationship with digital reading. Yes, I’ve been a Kindle user for almost two decades – there’s something magical about eInk that just works for my brain. But I’ve always felt constrained by Amazon’s walled garden, especially as my reading habits spread across newsletters, digital libraries, and various reading apps. What
Futures as a Mirror of Society
I was on the Tech & Trara podcast recently to talk about critical futures. If you don’t understand German, I’ve summed up some of the points in this article. Images of the future shape our ideas of possible futures and profoundly influence our societal behavior. This insight, first articulated by sociologist Fred Polak in the
No such thing as “future-proof”
That’s it. It’s relatively easy. There’s nothing that can be future-proof. This is true regardless of the promises made by marketing materials or keynote speakers. We can prepare for different futures. We can work on resilience, antifragility, or adaptability. But there is no way to ensure that anything from an organization to a building or
