David von howies:

for the last 5 years at least, i have had this idea and as yet have not made it happen.

and ideas only work if you make them happen. (and even then, some don’t work)

the idea is that everyone at howies has ideas. and the guy packing our parcels downstairs might have an idea for a product that will become the product that will come to define us and what we do.

so as a company, we need to allow those ideas to come to the surface.

we have to make more mistakes. we have to understand failure is going to happen.

we can learn from failure. but ’not doing‘ will teach us nothing and give us nothing in return.

in the spring, we will turn a room that currently stores boxes and our junk into a creative room.

and then 1 day a month each person will have an ideas day. that person will team up with someone else from the company and think. drink tea. stare out of the window (if we had one) and doodle. go to shops, go to museums, read books, see films. and apply some of what they learn to what we do here at howies. We want to change things. And it is crazy, mad, dumb, odd, wonky thinking that will give us Ideas that will change things.

it is an experiment. it might not work. but that is the thing with ideas, you just gotta try stuff.

there will be people here who will say ‚ I don’t have ideas‘ and in my experience the best ideas usually come from them.

i have no idea if it will work or how it will work.

but if you jump off the cliff, you just have to make your wings on the way down