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"Digital technology has enabled us to create fans who feel like friends."
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Mit der Hilfe von Undercurrent führt Ford den Fiesta gerade in den USA ein. Dazu bekommen 100 junge Erwachsene, die sich über ein Video beworben haben, die Karre für 6 Monate inkl. Benzin.
"Ford selected the 100 participants from more than 4,000 video submissions viewed more than 640,000 times online. Ford assigned applicants two scores: a "social vibrancy" rating based on how much they were followed online and across how many platforms; and an overall grade based on those factors plus creativity, video skills and their ability to hook a viewer within the first five to 10 seconds."
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Erster Bericht über den neuen Star-Trek-Film klingt extrem vielversprechend.
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"Here’s a little talk I put together for a UX Meetup here in LA. It’s a bit of an amalgamation of emerging experience design tenets focusing on differences between page design and experience design. Probably not a giant eye-opener for folks that are currently engaged in Experience Design."