- Pepsi hat in Zusammenarbeit mit der PR-Agentur Edelmann einen "Room" in FriendFeed eröffnet, um den Dialog um ihr Rebranding mit den Konsumenten zu suchen."However, in the spirit of collaboration, they recognize it's not solely up to them on how best to engage. With this in mind, the Pepsi team I am working with has opened up a room on Friendfeed – their first embassy inside a major social network designed from the ground up for two-way dialogue and collaboration. I have to admit that I was not planning to participate "on stage." However, my clients felt that in the spirit of openness I should be there and that agency partners increasingly need to come out from behind the scenes when it comes to programs like these."
- Pepsi schickt im Rahmen der Rebranding-Kampagne Pakete mit der Logo-History an "Influencer"
- "The Firefox add-on China Channel offers internet users outside of China the ability to surf the web as if they were inside mainland China. Take an unforgetable virtual trip to China and experience the technical expertise of the Chinese Ministry of Information Industry (supported by western companies). It's open source, free and easy."
- Zwiespältige Aussagen vom neuen Web.de-Chef Jan Oetjen. Auf der einen Seite erkennt er klar, die Probleme seines Haus-Social-Networks unddu.de. Auf der anderen Seite scheint er sich gegenüber dem langfristigen Trend weg von E-Mail blind zu stellen.