Abschied von den „kleinen Fächern“

Einen interessanten Blick von außen auf die Veränderungen in der Universitätenlandschaft findet man beim IHT. Education overhaul shakes up German universities:

German universities are trying to reorganize along the lines of the United States without first having the resources of a Harvard or a Yale. […] No one thought to lock down the resources first, and there is no tradition in Germany to finance non-practical kinds of knowledge gathering.

Internet auf dem iPhone

Der wichtigste Grund für mich für das iPhone ist der „Das volle Internet immer und überall“. Und scheinbar bin ich damit nicht alleine, wie die New York Times berichtet. Google Sees Surge in iPhone Traffic

On Christmas, traffic to Google from iPhones surged, surpassing incoming traffic from any other type of mobile device, according to internal Google data made available to The New York Times.

Ciao, Word

Virginia Heffernan schreibt für die NY Times und hat dafür zwei neue Tools entdeckt (die sie endlich von Word loskommen lassen), die auch bei mir schon lange zum Einsatz kommen: Scrivener ist das ultimative Tool für jeden Schreiber, ob Buchautor oder Blogger. Ich habe es vor allem benutzt, als ich meine Artikelserien für imgriff.com geschrieben habe. Immer noch im Einsatz bei mir ist WriteRoom, das mich nichts anderes machen lässt als fokussiert schreiben.

An Interface of One’s Own:

The new writing programs encourage a writerly restart. You may even relearn the green-lighted alphabet, adjust your preference for long or short sentences, opt afresh for action over description. Renewal becomes heady: in WriteRoom’s gloom is man’s power to create something from nothing, to wrest form from formlessness. Let’s just say it: It’s biblical. And come on, ye writers, do you want to be a little Word drip writing 603 words in Palatino with regulation margins? Or do you want to be a Creator?

Apples Geheimnis: Das große Ganze

Das Geheimnis von Apple liegt nicht im Detail, sondern im großen Ganzen. Deswegen scheitern Firmen, die sich nur ein Aspekt von Apple abschauen. Apple: More Than a Pretty Face

To succeed like Apple, companies need to understand more deeply the consumer they are targeting. Apple recognizes that it can’t have everyone as its customer. It is willing to alienate some segments by appealing to a strong core of people that sociologists refer to as the Cultural Creatives. These are the people who wait in line overnight for the latest iPod or MacBook. Focusing on the Cultural Creatives in turn attracts followers who might not otherwise trust the brand. Observe the next 10 people you see on the street with an iPod and ask yourself how many of them represent the Cultural Creatives featured in Apple’s advertising. One, maybe two? Address your core audience. The rest will follow. That’s how you sell 10 million iPods in one quarter. In the hands of an artful company like Apple, design is the vehicle for driving meaningful, relevant experiences that are authentic to the brand. It’s not about paring product lines or making cool stuff. Done right, design can add value to the bottom line and the brand. Design done right goes beyond the appearance and behavior of the object itself. It takes the entire product ecosystem into consideration. Design done right sees technology as an enabler, not the solution. Apple creates holistic experiences that inspire strategic partners like accessory manufacturers and content providers to build up the platform. Apple understands: It’s not about market share. It’s about mind share.