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Johannes Kleske

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'Your Social Media Strategy Won't Save You' by @missrouge

As always, Tara Hunt lifts the discussion to the next level. A lot of thought provoking ideas in here. Reminded me a bit of Kathy Sierras ideas. Highly recommend it!

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Sep 22, 2009
AJJB said...
Proir to "social" - *insert anything fancy sounding here*, there was advertising. Ads don't fool the consumer anymore. Now it's "social" - *something* and it's authenticity is falling apart at the rate as companies try to increase their stakes in certain 2.0s.

Maybe, just maybe, in 10 years from now companies will just make a solid product and get good ads, good "social" - *whatever* based on that product and stop thinking the other way around.

Sep 22, 2009
AJJB said...
adding to that:

If you're too stupid to figure out why your product isn't selling, "social" (God I love quotation marks) will not help.

Take your random business school (mommy & daddy paid) product manager and let him work customer support for a week or two. If your product is not selling better after 6 months fire product manager. Repeat, including yourself. If your product is not selling after another 6 months, hand the keys to your office to the competition. Stop claiming you're a sucessfull "manager" (Yesss, quotation marks), it was just all in your head anyway.

 
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